‘Everyone Else’ Winners of the 8th Way to Think Like a 21st Century Economist!

Words by Ross Cathcart, Senior Organiser, RE Support Team

Back in January, Rethinking Economics and Doughnut Economics got together and launched a competition based on the ‘seven ways to think like a 21st century economist’ set out in Kate Raworth’s book Doughnut Economics. The challenge that we threw down was this:

We’ve been amazed and delighted to receive over 250 entries across three categories – schools, universities, and everyone else – covering a very wide range of themes. And we have been sent a brilliant array of ideas, perspectives, formats and presentations – from text, drawings, audio, and video, to animations, cartoons, prezis, and more.

In other words, we’ve been bowled over by the response. So here’s a very big thank you to everyone who has entered and shared their ideas so generously and creatively. Over the last two days, we have announced our amazing winners in the School Student and University students categories, check them out here and here.

Today we are delighted to announce the winners of the ‘Everyone Else’ category. We want to thank and congratulate everyone who entered the competition – we were really impressed and inspired by the conviction inherent in the ideas you submitted, and the brilliant ways you shared them. We hope that every one of you will keep on rethinking economics to help make it fit for the century ahead.

As for our winners – here’s goes, with a big drum roll……!

EVERYONE ELSE – FIRST PLACE: ‘From Business Case to Systems Case: Make Better Decisions’ by – Camila Pestana, Abha Lakhotia, Kate Watson, Ann Main, Johanna Hofmann, Marlies Wisse, Nicol Mayr, Tom Rippin

Our judges say:

Very well-presented and sensible (and much needed) focus on systems thinking – Steve Keen

Changing our decision making processes to take a systems perspective is important – Eric Beinhocker

What a beautifully simple animation – with such a profoundly important message – kudos to the team! – Kate Raworth

Good idea and execution – the challenge is introducing the systemic incentives to adopt this approach! – Indy Johar

Really essential look at the systemic issue behind a lot of the social and ecological problems we see today. Thank you! – Ross Cathcart


Three Runners up (in alphabetical order)


‘Changing the purpose of money’ by Jan Kubben

Our judges say:

That money is designed and can be redesigned has to be one of the great messages of our time, and you tell it beautifully here – Kate Raworth

Technology gives us the means to re-imagine currency – and money. An interesting subject in real need of a radical shake-up! – Indy Johar

Clear, effective, engaging and hopefully achievable! A very impressive entry to the competition – Ross Cathcart



‘Time matters: Acknowledging comprehensive well-being’ by Jorge Rosales-Salas

Read the entry here

Our judges say:

Time is our ultimate budget constraint, yet it is little taken into account in either economics or theories of well-being – Eric Beinhocker

Time as tool of equality, an area too often under presented in economics! Thank you! – Indy Johar

Time is the ultimate constraint! Something too often overlooked in a world with a ticking ecological clock – Ross Cathcart



‘Radical Trasparency’ by Anna Murphy (Project Heather)

Listen to the entry here

There is currently very little transparency through supply chains to the consequences of decisions we make, more transparency would certainly have an impact, and this entry effectively argues for that – Eric Beinhocker

Love this idea, and the audio presentation of it – congratulations – Kate Raworth

A good governance frame to drive equitable economies. Congratulations – Indy Johar


So congratulations to all our University winners – now let’s get to work turning these ideas into reality.

Tomorrow (Friday 7th June) we’ll be turning this competition into a unique collaboration, so keep a look out for a brilliant celebration of all of the ideas submitted…

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